Does Your Website Hosting Location Affect Your ROI?
November 28, 2019
Imagine this- You are a textile exporter from Thailand with a clientele based in New York. This means that a majority of your buyers are in and around the New York state area and you plan to target only businesses in the tri-state area. However, your web hosting service is located locally somewhere near Bangkok. So, when your prospective customers/clients from anywhere in the US access your website using relevant keywords (as determined by your SEO strategy), search engines like Google will yield results from local servers around the tri-state area. Therefore, your site server, which is sitting somewhere in Thailand, will be the least preferred choice of search engines. This eventually affects your business. All the painstakingly devised SEO strategy and digital marketing techniques go in vain.
The answer to the topic in question, in simple words, is yes. Where you host your website or the data center that manages your site can affect the end output of your online marketing exercises. Your website’s location also has a direct impact on site speed. The time that a server takes for receiving a request from the user and processing it to retrieve information is called latency. When your site is hosted at a location remote from the user’s geographical location, the latency increases, which negatively affects the loading speed. On the contrary, the closer the data center is to your targeted user, the faster the website loads for them.
Earlier, site owners would so far invest in a local server, where they want to target customers. But this turned out to be a hefty infrastructure investment and complex management of processes.
Cloud Servers and User Proximity
With Cloud Hosting, this scenario has been largely reversed. Unlike traditional hosting system, Cloud Hosting is not resource-intensive, rather more cost-efficient, time-saving, more secure, more reliable and much easier to manage.
In a Cloud Hosting environment, your web server assets are virtually spread across multiple locations across the globe, so search engines can access the server closest to the source of the search and easily retrieve information for the user. This is enabled by a Content Delivery Network (CDN). It is simply a wide network of interconnected servers spread across the web which offers fast delivery of web content to users. CDN servers duplicate the main site content, databases, media, and other site assets, and spreads it throughout its network. When a user requests for information from your site, the server located geographically closest to them yields the necessary result. This enhances the site performance by reducing latency between servers and users, thus offering them an improved website experience. It also helps to portray your business within the top results. Such enhanced page rankings are an important contributing factor for your business ROI, particularly if you are in a business that requires real-time transactions on your website.
While these technicalities mentioned above are essential to boost your site performance, you also need to have a trusted and reliable host who can offer a wide network of data center and helps you find the best plan when you buy Cloud Hosting. Thus, you can enjoy cutting-edge technology resources, a secured hosting environment, and the global presence of your website.